Leverage Lab Blogs | Customer Data Platform

News

Leverage Lab Continues Hockey Stick Growth

Leverage Lab is proud to be ranked #25 in the Fast 50, a list of the 50 fast-growing companies in Kansas City. For the third year in a row, we...

Insight

Google: Three Strikes and You’re Out!

Advertisers Strike Out with Google? Google starts calling balls and strikes in September 2021. Any advertisers who run afoul of Google's published advertising standards will receive strikes against their ad...

Cookieless Audience Targeting

Why Hasn’t Advertising Learned Its Lesson?

In college, there were two schools of thought in regards to registering for challenging courses during the summer semester. The first considers the shorter Summer term means you could buckle...

Customer Data Platform

MediaBrains and Leverage Lab Team to Reimagine Buyer Journey

NAPLES, Fla. — MediaBrains, pioneers in online business directories, today announces a partnership with Leverage Lab, a first-party data and technology consultancy that helps data-rich organizations tap the intrinsic value...

Data Strategy

What the Heck is Zero Party Data?

Industry groups are predicting that U.S. companies plan to spend 15% more on advertising this year coming out of the pandemic. Based on impressive Q1 numbers from Google, Facebook, and...

Cookieless Audience Targeting

Splitting the Atom: Decoupling Audience from Inventory

With almost three decades of digital advertising under their belts, publishers continue to perfect the art and science of attracting audiences most coveted by advertisers. But like an unstable isotope,...

Cookieless Audience Targeting

Google’s Position Reinforces the Need for Owning the Relationship with Consumers

It’s been just over a year ago that Google announced its plan to phase out support for third-party cookies in their Chrome browser. If that didn’t strike fear in hearts...

Cookieless Audience Targeting

Apple Changed IDFA to Opt-in. Now what?

Since 2012, users of Apple devices have been assigned a unique Identity for Advertisers (IDFA) to facilitate targeted advertising. This spring Apple will require apps that use IDFAs to notify...