Cookieless Contextual Targeting
If you are a digital marketer or publisher, recent moves by Google and Apple that…
Rethinking UTMs Post-iOS15 Email Update
Apple’s New iOS 15 Update to Block More Than Just IP Addresses Online privacy has…
Why Hasn’t Advertising Learned Its Lesson?
In college, there were two schools of thought in regards to registering for challenging courses…
Splitting the Atom: Decoupling Audience from Inventory
LeverageLab - DPS from Digiday Media on Vimeo. With almost three decades of digital advertising…
Google’s Position Reinforces the Need for Owning the Relationship with Consumers
It’s been just over a year ago that Google announced its plan to phase out…
Apple Changed IDFA to Opt-in. Now what?
Since 2012, users of Apple devices have been assigned a unique Identity for Advertisers (IDFA)…
Are Publishers Whistling Past the Graveyard?
Recent research published by LiveRamp shows that over a third (38%) of publishers will not…