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Cookieless Audience Targeting, Insight, Marketing Strategy

Cookieless Contextual Targeting

August 24, 2021
Daniel Vong 2021-08-24T11:13:07-05:00
Cookieless Audience Targeting, Insight, Marketing Strategy

Rethinking UTMs Post-iOS15 Email Update

August 17, 2021
Daniel Vong 2021-08-17T14:24:46-05:00
Cookieless Audience Targeting, Insight, Privacy Consent

Why Hasn’t Advertising Learned Its Lesson?

July 22, 2021
AnnMarie Wills 2021-07-22T10:47:27-05:00
Decoupling Audience from Inventory
Cookieless Audience Targeting, Privacy Consent

Splitting the Atom: Decoupling Audience from Inventory

March 22, 2021
John M. Haake 2021-03-22T09:55:19-05:00
Google Doubles Down on Privacy
Cookieless Audience Targeting, Customer Data Platform

Google’s Position Reinforces the Need for Owning the Relationship with Consumers

March 11, 2021
John M. Haake 2021-03-11T17:43:49-06:00
Cookieless Audience Targeting, Insight, Privacy Consent

Apple Changed IDFA to Opt-in. Now what?

February 12, 2021
John M. Haake 2021-02-12T14:28:28-06:00
Are publishers ready for the third-party cookie disappearing?
Cookieless Audience Targeting, Customer Data Platform

Are Publishers Whistling Past the Graveyard?

August 24, 2020
John M. Haake 2020-08-24T16:17:07-05:00
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