LEVERAGE YOUR FIRST-PARTY DATA

With so many Customer Data Platform tech trends of the moment (composable? unbundled? or whatever we’re calling it today?), it is easy to get lost in the merits of a best-in-breed versus an integrated platform strategy. Don’t chase the wrong things by confusing features and functionality. Start with your business objectives and outcomes.

After hearing the challenges marketers and technology teams are facing, we decided it was time to clear the air and provide a resource based on industry research, practical tips and our many years of in-depth, tech-agnostic knowledge of what works.