Tech Stack eBook


With so many Customer Data Platform tech trends of the moment (composable? unbundled? or whatever we’re calling it today?), it is easy to get lost in the merits of a best-in-breed versus an integrated platform strategy. Don’t chase the wrong things by confusing features and functionality. Start with your business objectives and outcomes.

After hearing the challenges marketers and technology teams are facing, we decided it was time to clear the air and provide a resource based on industry research, practical tips and our many years of in-depth, tech-agnostic knowledge of what works.

Our eBook Provides

  • Top questions you need to get answers to
  • Tips for partner assessments
  • Rationale, data and facts on why personalization works
  • References to credible studies on transcending data management, personalization and improving data quality


If you’re ready to dive in a little deeper, fill out the form below to download our ebook “Begin with the End: When Building the Ideal Data Stack, Focus on Business Outcomes Before Tech Functionality”.