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Steal Back Advertising Budgets
Insight, News

Time to Steal Back Your Lunch Money

July 20, 2020
John M. Haake 2020-07-20T19:59:08-05:00
New York Times Offers First-Party Data Powered Audiences
News

NYT Leads the Way with New Deterministic First-Party Data Set

July 6, 2020
John M. Haake 2020-07-06T17:33:37-05:00
from PubExc
Insight, News

The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring

April 16, 2020
John M. Haake 2020-04-16T09:46:55-05:00
Insight, News

Don’t Follow the Herd. Now is the Perfect Time to Advertise

April 8, 2020
John M. Haake 2020-04-08T09:45:47-05:00
Consumer Trust
Customer Data Platform, Insight, News

How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR

May 6, 2019
Leverage Lab 2019-05-06T14:36:47-05:00
What Facebook's ban of third party data means for media companies
Insight, News

What Facebook’s ban of third party data means for media companies

April 2, 2018
Leverage Lab 2018-04-02T14:06:16-05:00
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