Blog

Leverage Lab empowers publishers, brands, and professional associations to get the most out of their first-party data. Catch up on the latest events, news, success stories, and thought leadership.

News
Newsworthy
Good news is worth sharing. Here are a few stories about Leverage Lab in the media and industry websites.  Chief Data Officer Magazine is a premier global publication, giving a...
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News
Welcome New Clients
No matter the size, every client is a big deal to us. There’s no “B” team at Leverage Lab. Everyone here is wired around helping remove data chaos for better...
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News
Welcome James, Senior Data Scientist
James brings more than 30 years of full-stack software experience to Leverage Lab as our Senior Data Scientist. He knows what drives results for B2B to B2C or DTC clients....
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Data Strategy
How data analytics can strengthen your QSR brand’s marketing
This article originally appeared on the Quikly blog that educates marketing leaders at the world's top retail and restaurant brands. The blog delves into the science and psychology behind marketing...
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Insight
Promises of Personalization at Scale Collide with Marketers’ Reality
By AnnMarie Wills, CEO, and Co-founder of Leverage Lab Even from within the tiny Hollywood Squares of an over-attended Zoom call, I recognized that look immediately. The snap of suddenly...
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Customer Data Platform
7 Questions Before Investing in Tech
Before you start adding to your tech stack or sign the next purchase order, get the answers to the following questions: Clearly define the use cases (goals) up front. What...
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SIIA Media Partner
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