Blog

Leverage Lab empowers publishers, brands, and professional associations to get the most out of their first-party data. Catch up on the latest events, news, success stories, and thought leadership.

Protecting consumer privacy brings opportunities.
Customer Data Platform
The Opportunity of Privacy 
In game theory, a zero-sum game is a situation in which each participant's gain or loss is mirrored by the equal losses or gains of the other participants. Traditionally, the...
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Newsroom Bull Pen
COVID_19
New Normal has Publishers Closing Newsrooms
Helping open-web publishers future-proof their businesses and continue to play their role in the marketplace of ideas is so important to Leverage Lab that we included it in our mission....
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Growth During an Economic Downturn
Insight
B2B Companies Plan to Increase or Maintain Pandemic Spend
Every storm cloud has its silver linings. Though many consumer-facing companies scaled back in the face of pandemic uncertainty, 53% of B2B companies plan to increase or maintain expenditures according...
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Steal Back Advertising Budgets
Insight
Time to Steal Back Your Lunch Money
This just in: Disney has "dramatically" slashed its advertising budget on Facebook and Instagram. According to WSJ, Disney is the latest advertiser to join the boycott stemming from the social...
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New York Times Offers First-Party Data Powered Audiences
News
NYT Leads the Way with New Deterministic First-Party Data Set
Not so long ago, The New York Times struggled with major financial issues. The Grey Lady seemingly turned the corner and is now a poster child for the publishing industry...
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No more cookie?
Customer Data Platform
What to Expect in a Third-Party Cookieless World
Here at Leverage Lab, we are having a lot of conversations with both our publisher and advertising clients about what to expect when Chrome turns off support for third-party cookies...
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Insight
Current Conditions Accelerate Publisher Evolution Back to Humanity
The consensus among trusted business thought leaders is that COVID-19 is an accelerant for existing marketplace trends rather than a mass extinction event brought about by a meteor hit. Things...
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31st & Troost Ave
Insight
Leverage Lab and Mickey; Making a City Neighborhood Great
A City's Life Artery Leverage Lab calls the 31st and Troost Avenue area of Kansas City, Missouri home. From Osage Indians’ canoe trail to the city’s first “Millionaire’s Row” after...
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RTDD at the House of Yes
Insight
Fast Cars, Hot Clubs, and Digital Step-and-Repeats; Marketers Find Deep Engagement in the Age of Corona
Consumer Behavior Provides New Opportunities for Deep Engagement Social media is where most of us focus our attention these days. According to Similarweb’s data hub, Facebook visits are up 25%....
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SIIA Media Partner
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