NAPLES, Fla. — MediaBrains, pioneers in online business directories, today announces a partnership with Leverage Lab, a first-party data and technology consultancy that helps data-rich organizations tap the intrinsic value of first-party data to engage audiences, personalized experiences, and create innovative revenue-generating products.
The partnership comes as a perfect storm of market forces combine to press reset on the entire digital marketing and advertising infrastructure. Google and others plan to block third-party cookies that have long been a source of insight into reader behavior for advertising. MediaBrains and partners such as Leverage Lab help publishers gather unique insights through first-party behavioral data collected from website visitors and MediaBrains subscribers.
“Leverage Lab will help our marketing clients tap their first-party data to understand buyer motivations and create predictable programs that facilitate informed purchase journeys for B2B buyers,” Sadie Ludwig, president of MediaBrains, said.
Leverage Lab developed data-driven methodologies through its work with media organizations, member associations, and brand marketers. A key to success is its ability to realize value in customer data and quickly bring new revenue programs to market. A distributed organization with resources across the United States, Leverage Lab has the audience development, marketing execution, and analytics expertise needed to create contextually relevant, highly engaging experiences that build meaningful relationships for marketers.
“The changing landscape is creating new opportunities for companies and brands that have control of their most important asset, first-party data,” said CEO of Leverage Lab, AnnMarie Wills. “We are helping Media Brains fully leverage its proprietary behavioral data which provides the clearest signals to exactly motivates buyers to act.”
Since its founding 25 years ago, millions of professionals have trusted the MediaBrains business-to-business marketplace platform to simplify complex purchase decisions. MediaBrains helps buyers discover, evaluate and buy products and services using a platform of more than 100 industry websites to keep their businesses growing. Meanwhile, marketers rely on MediaBrains’ effective audience segments to reach their ideal customers throughout the buying journey and improve outcomes.
MediaBrains helps buyers discover, evaluate and buy products and services using a platform of more than 100 industry websites that keep their businesses growing. Marketers rely on MediaBrains’ effective audience segments to reach their ideal customers throughout the buying journey and improve outcomes. For more information, visit www.mediabrains.com or call 866-627-2467.
About Leverage Lab
Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, brands, and member organizations restore humanity to their marketing by building meaningful relationships through personalized experiences. We deliver the evaluation, implementation services, and marketing muscle to get the most value out of your first-party data. For more information, visit leveragelab.com.