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Customer Data Platform, Data Strategy, Insight

CDP Hype Collides with Marketers’ Reality

September 15, 2021
Daniel Vong 2021-09-15T08:45:01-05:00
Decoupling Audience from Inventory
Cookieless Audience Targeting, Privacy Consent

Splitting the Atom: Decoupling Audience from Inventory

March 22, 2021
John M. Haake 2021-03-22T09:55:19-05:00
Misconceptions-about-CDPs
Customer Data Platform, Insight

7 Data Platform Misconceptions 

January 12, 2021
John M. Haake 2021-01-12T17:09:09-06:00
It's Not Either Or
Customer Data Platform, Insight

A CRM / CDP Comparison

December 28, 2020
John M. Haake 2020-12-28T15:34:29-06:00
Consumer Trust
Customer Data Platform, Insight, News

How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR

May 6, 2019
John M. Haake 2019-05-06T14:36:47-05:00
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