Promises of Personalization at Scale Collide with Marketers’ Reality
By AnnMarie Wills, CEO, and Co-founder of Leverage Lab Even from within the tiny Hollywood…
7 Questions Before Investing in Tech
Before you start adding to your tech stack or sign the next purchase order, get…
Discover New Opportunities
Many of our clients count on us to implement first-party data strategies and build an…
AIN Invites Leverage Lab for Data Strategy Webinar
Advertising has lost its humanity. While consumers have an increased desire for more personalized experiences,…
5 Questions to Ask Your CDP Vendor
Outsourcing to CDP vendors to help with data organization and integration is the industry-leading way…
Future-Proof Your Newsroom
VP of Sales and Marketing John Haake and Quintype’s CEO Chirdeep Chetty discuss playbook actions…
CDP Hype Collides with Marketers’ Reality
Marketers Salivated Over CDPs After a series of pivots, Peter Reinhardt, the founder and CEO…
Splitting the Atom: Decoupling Audience from Inventory
LeverageLab - DPS from Digiday Media on Vimeo. With almost three decades of digital advertising…
7 Data Platform Misconceptions
There is a lot of confusion around how best for marketers to leverage their first-party…
A CRM / CDP Comparison
While there are similarities between Customer Data Platforms (CDP) and Customer Relationship Management (CRM) platforms,…