Promises of Personalization at Scale Collide with Marketers’ Reality By AnnMarie Wills, CEO, and Co-founder of Leverage Lab Even from within the tiny Hollywood…
7 Questions Before Investing in Tech Before you start adding to your tech stack or sign the next purchase order, get…
Discover New Opportunities Many of our clients count on us to implement first-party data strategies and build an…
AIN Invites Leverage Lab for Data Strategy Webinar Advertising has lost its humanity. While consumers have an increased desire for more personalized experiences,…
5 Questions to Ask Your CDP Vendor Outsourcing to CDP vendors to help with data organization and integration is the industry-leading way…
Future-Proof Your Newsroom VP of Sales and Marketing John Haake and Quintype’s CEO Chirdeep Chetty discuss playbook actions…
CDP Hype Collides with Marketers’ Reality Marketers Salivated Over CDPs After a series of pivots, Peter Reinhardt, the founder and CEO…
Splitting the Atom: Decoupling Audience from Inventory LeverageLab - DPS from Digiday Media on Vimeo. With almost three decades of digital advertising…
7 Data Platform Misconceptions There is a lot of confusion around how best for marketers to leverage their first-party…
A CRM / CDP Comparison While there are similarities between Customer Data Platforms (CDP) and Customer Relationship Management (CRM) platforms,…