Personalization & Privacy at Every Endpoint
Consumers Expect Personalization and Privacy Protections The last two years have been dominated by news…
Make Data Stewardship a Core Value
GDPR and CCPA are ushering in a new privacy-first expectation that is assured to become…
What to Expect in a Third-Party Cookieless World
Here at Leverage Lab, we are having a lot of conversations with both our publisher…
How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR
In this post we’ll look at how a CDP can be used to ensure accurate first-party data and consistent brand messaging – which help build consumer trust – while also maintaining compliance with consumer data protections such as GDPR.
Exploring the Use Cases for Customer Data Platforms
Marketers across all conceivable industry verticals — small to enterprise, B2B and B2C – are exploring how a CDP can add value and drive new revenue opportunities for their organizations.