
Personalization & Privacy at Every Endpoint
Consumers Expect Personalization and Privacy Protections The last two years have been dominated by news…
In this post we’ll look at how a CDP can be used to ensure accurate first-party data and consistent brand messaging – which help build consumer trust – while also maintaining compliance with consumer data protections such as GDPR.
Marketers across all conceivable industry verticals — small to enterprise, B2B and B2C – are exploring how a CDP can add value and drive new revenue opportunities for their organizations.