Advertising has lost its humanity. While consumers have an increased desire for more personalized experiences, tightening data and privacy regulations make it much more challenging for marketers to “humanize” the customer experience. Big tech changes such as the demise of the third-party cookie are adding to a perfect storm of market forces that are changing digital advertising. What’s the best way forward? First Party Data!
Leverage Lab welcomes the opportunity to co-host “Digital marketing strategies in the new era of privacy” a webinar powered by AIN Media Group on Jan. 26, 2022. The webinar will give you the foundational knowledge of creating new business opportunities by harnessing the power of Customer Data Platforms (CDPs) and implementing first-party data strategies.
Leverage Lab’s founder and CEO AnnMarie Wills built her organization as the first CDP-centric consulting agency that offers data strategy, data activation, and technical implementation services to organizations wanting to harness the groundbreaking power of CDPs and first party data. With over 20 years of experience helping organizations become experts in their own data and opportunities, AnnMarie will shed light on the ins and outs of the transformative power of first-party data, alongside Twenty-First Digital’s Ash Considine in this upcoming Webinar.
For brand marketers looking for their secret weapon, check out this informative session.
Click HERE to join us for the webinar.