Leverage Lab Blogs | Customer Data Platform

7 Data Platform Misconceptions

There is a lot of confusion around how best for marketers to leverage their first-party data, especially when it comes to technology. In a recent study conducted by Merkle and...

COVID_19

2020 Changes Become Permanent

According to reporting in Digiday it's Groundhog day all over again. The pandemic machinations of advertising CMOs in 2020 are likely to continue. There is no getting back to normal,...

Customer Data Platform

While there are similarities between Customer Data Platforms (CDP) and Customer Relationship Management (CRM) platforms, they are two distinct technologies that can absolutely complement each other in integrating sales and...

COVID_19

The Best Summary We’ve Seen on How COVID is Changing the Media Business

Damian Radcliffe, a journalism professor at the University of Oregon and fellow of the Tow Center for Digital Journalism at Columbia University, lists 19 ways the global pandemic has positively...

News

Prop 24 Passed in California. What it Means for Publishers.

California already had the strictest consumer data privacy laws in the country. Now, Proposition 24 builds on the foundation of the California Consumer Privacy Act (CCPA). The original law provided...

Uncategorized

Leverage Lab Featured at BIM 2020 Summit

The Software & Information Industry Association event organizers have announced the addition of AnnMarie Wills, Leverage Lab co-founder and CEO, to the agenda of their BIM 2020 Summit. Joining AnnMarie...

Customer Data Platform

Make Data Stewardship a Core Value

GDPR and CCPA are ushering in a new privacy-first expectation that is assured to become the law of the land everywhere. The result has consumers and businesses more active in...

Are publishers ready for the third-party cookie disappearing?

Cookieless Audience Targeting

Are Publishers Whistling Past the Graveyard?

Recent research published by LiveRamp shows that over a third (38%) of publishers will not have an identity solution that will continue to work post-cookies and only a small percentage...