Leverage Lab Blogs | Customer Data Platform

5 Questions to Ask Your CDP Vendor

Outsourcing to CDP vendors to help with data organization and integration is the industry-leading way of reaching wider audiences with personalized content in our modern world, where online privacy is...

Customer Data Platform

Future-Proof Your Newsroom

VP of Sales and Marketing John Haake and Quintype’s CEO Chirdeep Chetty discuss playbook actions to take in future-proofing your newsrooms. To understand this playbook, John and Chirdeep cover a...

Data Strategy

First-Party Data and Machine Learning Doubles the Coffee

A large convenience store chain brought Leverage Lab in to organize their abundant data and drive personalization across their entire user experience. From the gas pump to paid media, right...

Insight

AI Empowers Content Creation for Marketers

Artificial intelligence in the field of marketing has empowered content creation in a way that is more effective and efficient than ever before. Marketers’ hands are now freed up a...

Customer Data Platform

CDP Hype Collides with Marketers’ Reality

Marketers Salivated Over CDPs After a series of pivots, Peter Reinhardt, the founder and CEO of Segment, stumbled upon a solution that helped create the $15.5B Customer Data Platform market....

Data Strategy

Personalization & Privacy at Every Endpoint

Consumers Expect Personalization and Privacy Protections The last two years have been dominated by news of consumer demand for more privacy protection. The drumbeat is clear. Governments with legislation like...

Cookieless Audience Targeting

Cookieless Contextual Targeting

If you are a digital marketer or publisher, recent moves by Google and Apple that limit user tracking as well as consumer privacy legislation including GDPR and CCPA, aren’t news...

Cookieless Audience Targeting

Rethinking UTMs Post-iOS15 Email Update

Apple’s New iOS 15 Update to Block More Than Just IP Addresses Online privacy has been an eyebrow-raising issue for a while now, and it is no different in the...

Customer Data Platform

Publications Continue Their Move Toward Digital Subscriptions

Publications Continue Their Move Toward Digital Subscriptions In an attempt to diversify their revenue streams and focus on recurring revenue over IO-based advertising deals, newspapers look to build a sustainable...