Leverage Lab Blogs | Customer Data Platform

Insight

Rethink Your Business Model for the New Normal

The show must go on! Movie theaters across the country have been forced to close their doors as non-ecessicial businesses. One Texas multiplex found an innovative new channel to still...

Insight

The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring

March 16. 2020 - By Dan Barker, COO of MEDQOR & CEO of Chronicle Health Read the full article at: Publishing Excutive Here's how MEDQOR transformed from a traditional B2B...

Insight

Don’t Follow the Herd. Now is the Perfect Time to Advertise

It might be a while before our economy can start crawling its way out of this COVID-19 hole. Unfortunately, many advertisers are beginning to panic. This week Marketing Week just released...

Customer Data Platform

First-Party Data Terms to Know

We have all heard how crucial first-party data is to marketers, but very often the term itself lacks definition and clarity. “First-party” data has become fairly generalized to mean any...

Customer Data Platform

How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR

This article is written by Leverage Lab CEO AnnMarie Wills and originally appeared on Target Marketing. For anyone who has ventured into the “Quotes” section of Pinterest, you’ve seen thousands of quippy...

Insight

What Facebook’s ban of third party data means for media companies

This article was written by Leverage Lab CEO, AnnMarie Wills and originally appeared in Publishing Executive on 4/2/2018 - access it here. Over the past few days, Facebook announced two...