The show must go on!
Movie theaters across the country have been forced to close their doors as non-ecessicial businesses. One Texas multiplex found an innovative new channel to still engage with their audience. As reported in Forbes, the EVO Entertainment movie theater in Schertz, Texas, converted its parking lot into a temporary drive-in theater. The company painted the exterior wall of the movie theater with high-grain white paint that films can be projected on and they use AM/FM radios to broadcast the sound inside each vehicle. Since opening the end of March, every show has been a sellout.
“This is a difficult time for everyone, so we’ve made it our goal to find a way to spread positivity within our community while sharing in the responsibility of social distancing during the crisis,” EVO Entertainment Group CEO Mitchell Roberts said in a statement to Forbes.
The drive-in launched with evening screenings of the Marvel Cinematic Universe blockbuster “Spider-Man: Homecoming.” All shows are free and spots at the drive-in can be reserved ahead of time. Showtime begins at dusk with the film finishing by 10pm, which coincides with the local curfew for the town.
EVO Entertainment makes money by offering concessions from the theater kitchen. Forbes reports: “The cinema has taken significant measures to ensure the health of its patrons. Guests will have the opportunity to order menu items from the theater kitchen via a custom mobile ordering interface that was built specifically for this initiative. All payments are made through the app and no cash is accepted. When orders are ready, an EVO employee equipped with nitrile gloves brings the items to the driver’s side door.”
The newly converted drive-in plans more screenings as the turnout has been consistent from the first week. Moviegoers can look forward to drive-in classics like Top Gun and Grease in the coming weeks.