Leverage Lab Blogs | Customer Data Platform

Protecting consumer privacy brings opportunities.

The Opportunity of Privacy

In game theory, a zero-sum game is a situation in which each participant's gain or loss is mirrored by the equal losses or gains of the other participants. Traditionally, the...

COVID_19

New Normal has Publishers Closing Newsrooms

Helping open-web publishers future-proof their businesses and continue to play their role in the marketplace of ideas is so important to Leverage Lab that we included it in our mission....

Insight

B2B Companies Plan to Increase or Maintain Pandemic Spend

Every storm cloud has its silver linings. Though many consumer-facing companies scaled back in the face of pandemic uncertainty, 53% of B2B companies plan to increase or maintain expenditures according...

Insight

Time to Steal Back Your Lunch Money

This just in: Disney has "dramatically" slashed its advertising budget on Facebook and Instagram. According to WSJ, Disney is the latest advertiser to join the boycott stemming from the social...

New York Times Offers First-Party Data Powered Audiences

News

NYT Leads the Way with New Deterministic First-Party Data Set

Not so long ago, The New York Times struggled with major financial issues. The Grey Lady seemingly turned the corner and is now a poster child for the publishing industry...

Customer Data Platform

What to Expect in a Third-Party Cookieless World

Here at Leverage Lab, we are having a lot of conversations with both our publisher and advertising clients about what to expect when Chrome turns off support for third-party cookies...

Insight

Current Conditions Accelerate Publisher Evolution Back to Humanity

The consensus among trusted business thought leaders is that COVID-19 is an accelerant for existing marketplace trends rather than a mass extinction event brought about by a meteor hit. Things...

Insight

Leverage Lab and Mickey; Making a City Neighborhood Great

A City's Life Artery Leverage Lab calls the 31st and Troost Avenue area of Kansas City, Missouri home. From Osage Indians’ canoe trail to the city’s first “Millionaire’s Row” after...

Insight

Fast Cars, Hot Clubs, and Digital Step-and-Repeats; Marketers Find Deep Engagement in the Age of Corona

Consumer Behavior Provides New Opportunities for Deep Engagement Social media is where most of us focus our attention these days. According to Similarweb’s data hub, Facebook visits are up 25%....