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Welcome to Leverage Lab, Cari Lesh, Director, Client Partners

Leverage Lab has achieved dramatic growth by providing industry-leading first-party data services and consulting. As we have grown our roster of clients and technology partners has also expanded and diversified creating new opportunities to innovate. To best serve our clients and their needs, we are proud to announce the following.

Leverage Lab is announcing the new Director of Client Partners, Cari Lesh MBA. Cari will lead the Client Partner team. Our Client Partners are strategic and tactical partners to our clients. Our Client Partner team is the critical link to driving first-party data transformation and realizing the business outcomes and opportunities available to customer-centric and data-driven organizations.

Cari brings over 16 years of experience in digital media and marketing operations to Leverage Lab. Her most recent roles include HIMSS, the leading association and media company for health information technology. Over her tenure at HIMSS, she was instrumental in implementing marketing technology necessary to grow and deeply engage healthcare audiences around the world and enrich its B2B media and marketing solutions for clients. Cari led the launch of account-based marketing capabilities and improved operational efficiency and client retention rates for HIMSS. Most recently, Cari advanced Becker Healthcare’s digital marketing tactics and utilization of marketing technology to increase audience scale and engagement across its portfolio of editorial channels, and in-person and virtual events.

Cari not only brings an extraordinary background in data driven innovation, marketing technology, digital media and production operations, but knows Leverage Lab well having worked directly with us as a client. We are very excited to have Cari on the Leverage Lab team.  

 

 

Welcome, Cari!

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