Drive Business Value Through Customer Data
Create Personalized Customer Experiences That Boost Revenue & Improve Marketing ROI
MODERNIZE DIGITAL MARKETING
IMPROVE RETURN ON AD SPEND
OPTIMIZE MARTECH
ADDRESS COMPETITIVE THREATS
Why Leverage Lab?
ORGANIZE DATA
Future-proof your data to overcome challenges by the death of the third-party cookie.
DRIVE REVENUE
Unlock the full potential of your data to drive revenue and business growth.
PERSONALIZE
Transform low-value prospects into high-value customers through personalized experiences.
First-Party Data
Leverage Lab uses AI to analyze your customer data revealing behavior signals like product interest, likelihood to convert, and potential effectiveness of paid media.
Deliver deeper personalization across all channels with micro segmentation and behavioral signaling in customer data.
Our Solutions
THE LEVERAGE LAB WAY
Our proven process for transforming first-party data into business growth.
FIRST-PARTY DATA STRATEGY
A clear and comprehensive approach to first-party data strategy.
OPTIMIZE MARTECH
Through our trusted partnerships and deep expertise in CDP technology, set up your platform confidently.
REVENUE LAB
A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.
FIRST PARTY DATA STRATEGY
We offer a clear and comprehensive approach to first party data strategy.
OPTIMIZE MARTECH
Our trusted partnerships and deep expertise in CDP technology allows us to help you set up your platform confidently.
REVENUE LAB
A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.
How Can We Help You?
WHAT’S ON YOUR MIND?
- Develop and implement a successful digital marketing strategy
- Improve customer experience and satisfaction
- Expand customer base and market share
- Improve marketing ROI and efficiency
WHAT DOES SUCCESS LOOK LIKE?
- Increased revenue through targeted and effective advertising campaigns
- Competitive advantage through leveraging first party data for personalization
HOW DOES LEVERAGE LAB GET YOU THERE?
Enterprise Customer Data Infrastructure (ECDI) to collect and unify customer data from various sources
- Leverage Labs lightweight data model that doesn’t “boil the ocean”
Infinite Customer Journey (ICJ) segmentation methodology
- Personalized campaigns across multiple channels and touchpoints
- Optimization and testing of campaigns for maximum ROI
- Proprietary scoring models for assessing advertising effectiveness
- Clear approach to first party data strategy
- Flexible model for first party data strategy that drives organizational change management
Retail and Ecommerce Businesses Who Want To Grow By Delivering Personalized Customer Experiences For Their Audience
Media Organizations & Publishing Companies Who Want To Leverage Their Data To Build New Marketing and Advertising Services
B2C Companies Who Want To Provide Personalized Product Recommendations To Improve Marketing Strategies and ROI
B2B Companies Who Want To Speed Up Deal Cycles By Delivering Personalized Content At Each Stage of The Buyer’s Journey
Our Results
Increase Paid Subscribers
80% Decrease in CPA & 3x Growth in Digital Subscriptions
Growth in Free Trial Conversions
10% Lift in Trial Conversions
7-Figure Incremental Revenue Stream
10% Growth in New Marketing Services Revenue
Rapid Product Development
$14M Growth in New Marketing Services Revenue
Audience Insights Driving Campaign Improvements
3x Growth in Marketing Services Revenue
Growth Hacking New Known Audience
4.5X Growth in Known Users
The Beauty of Personalization at Scale
297% improvement on return on ad spend
Personalization at Scale is a Game Changer
65% Boost in Return on Ad Spend
Leveraging First Party Data for Event Attendance
2x Improvement in ROAS
Customer Journey & Technology Alignment
100% Reduction in Net Technology Investments
First Party Data Growth Strategy
Challenge A B2C online education company is seeking to create X factor growth in conference and event attendees. Solution Leverage …
