Leveraging Data, Personalizing Experiences, Improving Outcomes

Want to personalize your customers' experience?

Need to build new revenue streams?

Want to speed up the sales process with prospects?

Need to improve the effectiveness of your marketing strategy?

Want to grow your customers or users?

GET STARTED

Orchestrate Personalized Experiences Throughout the User Journey

ANONYMOUS

Define and scale audiences, address ad blocking, and perform A/B Testing to promote engagement and ID resolution.

Customer Journey & Technology Alignment

KNOWN

Consolidate data for a 360° view of users. Calculate lead scoring and propensity. Maintain privacy compliance. Monetize audiences via PMP.

CASE STUDY

ENGAGED

Orchestrate personalized experiences across channels and devices. Drive behaviors with content recs, metered content, subscriptions.

CASE STUDY

LOYAL

Remarket to highly engaged audiences. Boost cross-sell and upsell. Reduce churn with machine-learning and affinity scoring.

CASE STUDY

WHAT WE DO

Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, marketers, and member organizations put a face to their data. We offer tech evaluation and implementation services as well as the account-based marketing muscle to make that tech work.

CONSULTING

Customer Data Platform:
- Use Case Development
- Maturity Evaluation
- Activation Strategy
- Reselling
- Implementation
- Activation
Marketing Technology Stack Evaluation
Audience Development and Engagement Strategy
Audience Data Monetization Strategy
Data Driven Digital Advertising Strategy
Account Based Marketing Strategy

MANAGED SERVICES

Campaign Activation and Optimization
ABM as a Service
Content Marketing Programs
Event Marketing Programs
Membership Growth Programs
Customer Engagement Network TM
Customer Journey Management
Audience Growth and Engagement
Customer Data Platform Maintenance and Optimization
Custom Analytics
Data Hygiene and Quality
Audience Insights

Leverage your first-party data to drive business outcomes

WE ARE CUSTOMER DATA PLATFORM EXPERTS.

Personalizing Experiences Requires Connected Data

CDPs can bring disparate data sources together for use in a wide array of marketing use cases and is key to driving a personalized experience.

CDPs Create a Firm Marketing Activation Foundation

All customer data and insights are maintained in the CDP which empowers the CDP to act as the central nervous system of your marketing activation.

Transforming Business by Improving Outcomes

CDP technology used by marketers can create dramatic improvements around things like decreased cost per acquisition, better return on advertising spend, improved retention and so much more!