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Leveraging Data, Personalizing Experiences, Improving Outcomes

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WHAT WE DO

Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, marketers, and member organizations put a face to their data. We offer tech evaluation and implementation services as well as the account-based marketing muscle to make that tech work.

  • Customer Data Platform:
    • Use Case Development
    • Maturity Evaluation
    • Activation Strategy
    • Reselling
    • Implementation
    • Activation
  • Marketing Technology Stack Evaluation
  • Audience Development and Engagement Strategy
  • Audience Data Monetization Strategy
  • Data Driven Digital Advertising Strategy
  • Account Based Marketing Strategy
  • Campaign Activation and Optimization
  • ABM as a Service
  • Content Marketing Programs
  • Event Marketing Programs
  • Membership Growth Programs
  • Customer Engagement Network TM
  • Customer Journey Management
  • Audience Growth and Engagement
  • Customer Data Platform Maintenance and Optimization
  • Custom Analytics
  • Data Hygiene and Quality
  • Audience Insights

Leverage your first-party data to drive business outcomes

WE ARE CUSTOMER DATA PLATFORM EXPERTS.

Personalizing Experiences Requires Connected Data

CDPs can bring disparate data sources together for use in a wide array of marketing use cases and is key to driving a personalized experience.

CDPs Create a Firm Marketing Activation Foundation

All customer data and insights are maintained in the CDP which empowers the CDP to act as the central nervous system of your marketing activation.

Transforming Business by Improving Outcomes

CDP technology used by marketers can create dramatic improvements around things like decreased cost per acquisition, better return on advertising spend, improved retention and so much more!

WHO WE WORK WITH

WHAT WE BELIVE

Advertising has lost its humanity
Empowering businesses to be better
Humans deserve unique experiences

CASE STUDIES