Drive Business Value Through Customer Data

Create Personalized Customer Experiences That Boost Revenue & Improve Marketing ROI

MODERNIZE DIGITAL MARKETING

IMPROVE RETURN ON AD SPEND

OPTIMIZE MARTECH

ADDRESS COMPETITIVE THREATS

Why Leverage Lab?

ORGANIZE DATA

Future-proof your data to overcome challenges by the death of the third-party cookie.

DRIVE REVENUE

Unlock the full potential of your data to drive revenue and business growth.

PERSONALIZE

Transform low-value prospects into high-value customers through personalized experiences.

First-Party Data

We specialize in first-party data. We believe that first-party data, the data collected in an opted-in exchange between a brand and a consumer, is the key to business growth. At Leverage Lab, we unlock the full potential of your customer data by pairing it with our proprietary technology to deliver unique insights and personalized customer experiences. Our solutions will enable your business to make data-driven decisions, increase revenue, improve return on advertising spend and gain a competitive advantage in your industry.

Our Solutions

THE LEVERAGE LAB WAY

Our proven process for transforming first-party data into business growth.

FIRST-PARTY DATA STRATEGY

A clear and comprehensive approach to first-party data strategy.

OPTIMIZE MARTECH

Through our trusted partnerships and deep expertise in CDP technology, set up your platform confidently.

REVENUE LAB

A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.

FIRST PARTY DATA GROWTH STRATEGY

Our proven process for transforming first party data into growth.

FIRST PARTY DATA STRATEGY

We offer a clear and comprehensive approach to first party data strategy.

CDP SERVICES

Our trusted partnerships and deep expertise in CDP technology allows us to help you set up your platform confidently.

REVENUE LAB

A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.

How Can We Help You?

WHAT’S ON YOUR MIND?

Develop and implement a successful digital marketing strategy
Improve customer experience and satisfaction
Expand customer base and market share
Improve marketing ROI and efficiency

WHAT DOES SUCCESS LOOK LIKE?

Increased revenue through targeted and effective advertising campaigns
Competitive advantage through leveraging first party data for personalization

HOW DOES LEVERAGE LAB GET YOU THERE?

Enterprise Customer Data Infrastructure (ECDI) to collect and unify customer data from various sources

Leverage Labs lightweight data model that doesn’t “boil the ocean”

Infinite Customer Journey (ICJ) segmentation methodology

Personalized campaigns across multiple channels and touchpoints
Optimization and testing of campaigns for maximum ROI
Proprietary scoring models for assessing advertising effectiveness
Clear approach to first party data strategy
Flexible model for first party data strategy that drives organizational change management