Unleash the Ultimate Power of Your First-Party Data Assets.

Collect, unify, and monetize every data stream.

Improve addressability with cookieless audience targeting.

Improve ROAS with a 360° view of your users.

Create new revenue opportunities by decoupling audience data from inventory.

Leverage Lab helps media organizations, brand advertisers, and member associations get the most value out of their first-party data with unmatched industry experience and customer data platform (CDP) expertise.

Cookieless Audience Targeting

CDPs unify disparate data sources to create a 360° omnichannel view of your users for a wide array of marketing and engagement strategies including enriching programmatic bitstreams with CPM-lifting audience data.

Data-Driven Advertising Programs

Package proprietary first-party audience segments for revenue-generating audience extension, content amplification, lead gen, and marketing services programs.

Decouple Audience Data from Inventory

Gain access to larger portions of paid media budgets by extending the reach of your proprietary audiences beyond the confines of your own-and-operated web properties to any addressable channels.

Squeeze More Value Out First-Party Audiences

Merchandise high-value audience segments wherever media buyers manage their programmatic campaigns and build better performing look alike segments that scale.

Programmatic Opportunities

Package your high-value audience segments and premium inventory via Private Marketplaces (PMPs) and Deal IDs or branded merchandise audience segments on data marketplaces and DSPs.

DATA PLATFORM RESELLERS

LEVERAGE LAB CUSTOMERS

Leverage First-Party Data to Orchestrate Personalized Experiences at Every Touchpoint

ANONYMOUS

Define and scale audiences, address ad blocking, and perform A/B Testing to promote engagement and ID resolution.

Customer Journey & Technology Alignment

KNOWN

Consolidate data for a 360° view of users. Calculate lead scoring and propensity. Maintain privacy compliance. Monetize audiences via PMP.

CASE STUDY

ENGAGED

Orchestrate personalized experiences across channels and devices. Drive behaviors with content recs, metered content, subscriptions.

CASE STUDY

LOYAL

Remarket to highly engaged audiences. Boost cross-sell and upsell. Reduce churn with machine-learning and affinity scoring.

CASE STUDY

WHAT WE DO

Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, marketers, and member organizations put a face to their data. We offer tech evaluation and implementation services as well as the account-based marketing muscle to make that tech work.

CONSULTING

Customer Data Platform:
- Use Case Development
- Maturity Evaluation
- Activation Strategy
- Reselling
- Implementation
- Activation
Marketing Technology Stack Evaluation
Audience Development and Engagement Strategy
Audience Data Monetization Strategy
Data Driven Digital Advertising Strategy
Account Based Marketing Strategy