Drive Business Value Through Customer Data

Create Personalized Customer Experiences That Boost Revenue & Improve Marketing ROI

Why Leverage Lab?

ORGANIZE DATA
DRIVE REVENUE
PERSONALIZE

First-Party Data

We specialize in first-party data. We believe that first-party data, the data collected in an opted-in exchange between a brand and a consumer, is the key to business growth. At Leverage Lab, we unlock the full potential of your customer data by pairing it with our proprietary technology to deliver unique insights and personalized customer experiences. Our solutions will enable your business to make data-driven decisions, increase revenue, improve return on advertising spend and gain a competitive advantage in your industry.  
Leverage Lab's lightweight data
model efficiently extracts relevant data
from your enterprise sources, avoiding
unnecessary complexity.

Leverage Lab uses AI to analyze your customer data revealing behavior signals like product interest, likelihood to convert, and potential effectiveness of paid media.

Segment your prospects and customers
based on their value, from low to high
CLTV. Micro-segment based on product
interest and likelihood of progressing
to the next value stage.

Deliver deeper personalization across all channels with micro segmentation and behavioral signaling in customer data.

Campaign performance details provide
actionable attribution, delivering segment
and individual campaign scores.
Drive tighter and higher-performing
segments with each campaign.

Our Solutions

THE LEVERAGE LAB WAY

Our proven process for transforming first-party data into business growth.

FIRST-PARTY DATA STRATEGY

A clear and comprehensive approach to first-party data strategy. 

OPTIMIZE MARTECH

Through our trusted partnerships and deep expertise in CDP technology, set up your platform confidently.

REVENUE LAB

A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.

THE LEVERAGE LAB WAY

Our proven process for transforming first party data into growth.

FIRST PARTY DATA STRATEGY

We offer a clear and comprehensive approach to first party data strategy. 

OPTIMIZE MARTECH

Our trusted partnerships and deep expertise in CDP technology allows us to help you set up your platform confidently.

REVENUE LAB

A comprehensive solution that empowers media and publishing companies to monetize their oped-in audiences.

How Can We Help You?

WHAT’S ON YOUR MIND?
  • Develop and implement a successful digital marketing strategy
  • Improve customer experience and satisfaction
  • Expand customer base and market share
  • Improve marketing ROI and efficiency
WHAT DOES SUCCESS LOOK LIKE?
  • Increased revenue through targeted and effective advertising campaigns
  • Competitive advantage through leveraging first party data for personalization
HOW DOES LEVERAGE LAB GET YOU THERE?

Enterprise Customer Data Infrastructure (ECDI) to collect and unify customer data from various sources

  • Leverage Labs lightweight data model that doesn’t “boil the ocean” 


Infinite Customer Journey (ICJ) segmentation methodology

  • Personalized campaigns across multiple channels and touchpoints
  • Optimization and testing of campaigns for maximum ROI
  • Proprietary scoring models for assessing advertising effectiveness
  • Clear approach to first party data strategy
  • Flexible model for first party data strategy that drives organizational change management

Our Results

We have the master key to unlock the power
of your first party data. Let's chat.