Supercharging First-Party Data Driven Revenue

Expanding your services while maintaining data security and privacy.

Publishers are once again taking center stage with their rich audience data and cookieless targeting opportunities. As marketers lose access to 3rd-party targeting (good riddance to poor performance, we say!) and return to contextual relevance and rich first-party data controlled by publishers, they will seek broader ways to connect with audiences. More channels, more reporting, more of everything! In this environment, the opportunities are vast, yet some may be slow to adopt for a variety of reasons.

In this very special episode of The Growth Lab, we are joined by the founders of AUDIENCES. AUDIENCES is a technology company based in the UK, focused on enabling brands and publishers to activate their first-party data for advertising in a privacy-compliant and secure manner. Like Leverage Lab, AUDIENCES works with brands and publishers to activate their rich first-party data. As an organization working with brands and publishers operating under the strictest privacy and regulatory environment globally, AUDIENCES brings a refreshing take on the realities of activating first-party data. In this webinar, we will address important issues surrounding first-party data and activation such as:

  • What does “cookieless” audience targeting really mean?
  • How do organizations minimize the possibility of data breach or leakage when activating first-party data?
  • Lots of tools provide access to channels where first-party data can be used for targeting but not all are created equally. Learn how to look for the richest opportunities.
  • And much more!

Join Leverage Lab and AUDIENCES for a fast-paced, deeply actionable 30-minute discussion on growing your revenue through rich first-party data activation!

Watch On-demand

Get to Know Our Guest Hosts

Rob McLaughlin

Founder & CEO

Rob is a visionary leader at the intersection of 1st party data, cloud technology and addressable advertising. Formative experience built across strategic roles within brands such as Sky (Comcast), Barclays and Canon. Founding and successfully exiting one of Europe’s fastest growing consulting firms, Rob went on to launch AUDIENCES.

Based in London (UK) AUDIENCES is the industry leading solution for delivering 1st party data to advertising in a data privacy & security safe way. As advertisers & publishers look to leverage their 1st party data assets AUDIENCES accelerates activation and monetisation strategies building reach, engagement & retention.

Key to Rob’s perspectives is the belief that ‘1st party data remains 1st party’, an approach which unlocks the potential of addressable advertising for both media-owners and brands. In the era of heightened consumer-privacy & information security Rob sees the activation of 1st party data directly from where data exists as table stakes in the monetisation journey.

Rob is a frequent speaker and contributor to industry events and publications, building a strong following of like-minded and challenging thinkers.

Matt Wilkinson


Matt is a 1st party data specialist, with deep publisher and adtech knowledge. With experience in agency, the murky world of programmatic ad exchanges and the challenges that B2B publishers face when activating data; Matt now advises clients on how to create a compliant and effective 1st party activation strategy. 

Matt is one of the Founders of AUDIENCES, which is an application that allows 1st party data to be sent safely from where it is stored, to where it needs to go (think LinkedIn, Meta, Google, TikTok etc)

Having spoken to over 300 brands over the past three years in regards to 1st party data activation, Matt has a great view of what the ‘dream’ of data activation is, but also what the ‘reality’ is for most businesses.

Meet the Hosts

AnnMarie Wills

CEO & Co-Founder

AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity.  During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.  

As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv. 

In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.

AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data.  She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.  

John French

CEO & Owner

A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results.  A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.

John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.