Data-Driven Profits: Clean Rooms & Retail Media Networks
Create a safe, neutral space for data collaboration and partnerships
Retail Media Networks (RMN) and Data Clean Rooms are emerging forces in the consumer brand space. RMN’s are popping up everywhere and gobbling consumer brand spends, while Data Clean Rooms are gaining greater understanding and value in consumer advertising.
What if we told you that B2B media is not only similar in some key ways, but is poised to deliver the same value and outcomes for our B2B brand partners?
In the July episode of The Growth Lab, we are joined by a new addition to the Leverage Lab team who brings a strong point of view on real value behind Retail Media Networks and Data Clean rooms from a brand perspective.
Ken Vien, Leverage Lab’s Director of Solution Engineering, comes from a rich analytics background with stalwart brands like CVS, Panera Bread, Little Tikes, LOL Surprised, Rainbow High, Bratz Doll, Wet and Wild, Physician Formula, Lipsmacker, and Kia Motors.
We will explore the reasons why brands find value behind the RMN and Data Clean Room, and explore the parallels with B2B media including:
- How ROBUST audiences and insights power value for brands.
- The role of analytics in delivering meaningful insights for brands.
- How B2B media aligns to the future state represented by Retail Media Networks and Data Clean Rooms.
As always, we focus our lens on highlighting the value of your enterprise audience data as a foundational capability that drives revenue opportunities.
Understanding the trends from the consumer brand space, creates an opportunity in not only how we productize, but also how we in B2B might promote our capabilities and value.
Watch Webinar
Guest Speaker
Ken Vien
Ken Vien is the Director of Solutions Engineering at Leverage Lab, a company specializing in data management and building enterprise-level first-party data ecosystems. With over 15 years of experience in analytics and insight reporting, Ken is a motivated, data-driven marketing leader with a strong background in digital experience and analytics leadership. He leverages data to optimize marketing investments, enhance digital experiences, drive engagement, increase brand health, and foster loyalty.
Ken’s extensive experience with B2C and D2C brands complements Leverage Lab’s focus on media and publishing. By integrating diverse data sources, Ken helps brands better understand consumer needs and behavior, deriving marketing strategies that maximize ROI, improve customer experience, and optimize satisfaction and loyalty.
Meet the Hosts
The suite spot - we won’t solve all your problems but we won’t waste your time
AnnMarie Wills
AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.
As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv.
In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.
AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data. She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.
John French
A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results. A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.
John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.
