Strategy Lab

Strategy Lab creates actionable plans to achieve the most meaningful outcomes in your company’s digital universe.  We use data-driven methodologies and unparalleled expertise to dive deeply into your organization to get a full understanding of its technology and culture. We combine that understanding with the latest in data modeling, technology, and expertise to create customized solutions for your biggest challenges.

leverage lab - strategy lab
TECHNOLOGY AUDIT AND RECOMMENDATION

Leverage Lab consultants perform a full audit of your marketing and customer data silos with a focus on understanding how to best utilize the tools your organization has already purchased, how to integrate those data collections into one actionable database, and what tools are needed to get there.

UNBIASED INDUSTRY AND CONSUMER ANALYSIS

Leveraging the latest in data analytics tools, we can uncover more than just correlations in data. We can discover the wants, needs, and desires that drive customer decisions.

FIRST-PARTY DATA ASSESSMENT

Personalization depends on collecting and leveraging first-party data. Beyond simply having a strategy, Leverage Lab develops an entire practice around collecting, cultivating and utilizing your first-party data.

GOAL-BASED ROADMAP

Leverage Lab helps clients identify its use cases – the most important outcomes for your organization. Through that lens, we craft detailed execution plans to meet those objectives quickly, verifiable, and cost-effectively.

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