Experience Lab

Leverage Lab knows there is no one-size-fits-all answer to the question “How do I personalize my customer’s experience?” We understand that your data, your company, and your customers are all unique. That’s why we created a service to create custom personalization strategies based on our expert know-how and a deep understanding of what makes you and your customers special.

leverage lab - experience lab
CUSTOMER JOURNEY MAPPING

Leverage Lab starts by mapping your current customer journey, paying particular attention to sources, drop off points, and key moments of conversion. We integrate this research with your business objectives to create an optimal customer journey complete with supporting tactical plans.

FIRST-PARTY DATA PRACTICE

Anonymous third-party data is expensive, unreliable, and becoming more and more restricted. To understand the true characteristics of your customer, you must understand their behavior, not their interests. First party data is the best vehicle to gain that understanding.

BEHAVIORAL PERSONALIZATION

In the customer journey, there are specific moments that can improve outcomes. We find those moments and use our market research, your first party behavioral data, and our expertise to the deliver the right message, in the right channel, at the right time, to the right person.

ONGOING IMPROVEMENT

Leverage Lab experts continue to measure, monitor and optimize your customer journey. Every cycle allows for increased precision and increased outcomes. We partner with you for the long haul and make sure you make the right changes at the right time.

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