News & Events

News & Events

Latest News, Insights, and Innovation from Leverage Lab

News

News & Events

Data Strategy

Turn Anonymous Visitors into Known Audiences with First-Party Data Enrichment

Activate and enrich your audience data to boost engagement and increase revenue.

B2B

Webinar Recap: B2B Buying Trends and How to Advise Advertisers in 2024

The inaugural episode of our Growth Lab webinar series B2B Buying Trends and How to Advise Advertisers in 2024 was a success! Leverage Lab CEO AnnMarie Wills and industry powerhouse John French provided invaluable insights into the evolving landscape of B2B media and advertising.

B2B

Webinar Recap: Demystifying Third-Party Cookies

What Cookie Deprecation Means for B2B Media Companies. The threatened (or promised, depending on your outlook) deprecation of third party cookies is soon to be fully baked

B2B

Webinar Recap: Elevating the Sales Game in a Data Directed World

Leverage Lab’s third episode in The Growth Lab webinar series provided valuable insights into how sales teams can adapt and thrive in the rapidly evolving landscape of digital media.

Data Strategy

Discover New Opportunities

Many of our clients count on us to implement first-party data strategies and build an infrastructure to help them reach their goals. Some may not realize our work goes well beyond to include all aspects of the customer journey

Customer Data Platform

7 Questions Before Investing in Tech

Before you start adding to your tech stack or sign the next purchase order, get the answers to the following questions.....

Insight

Promises of Personalization at Scale Collide with Marketers’ Reality

These days, CDPs, with their unified profiles and promise of federated customer data, have grabbed the mantle as the preferred technology for personalized omnichannel marketing. But, many enterprise marketers managing customer journeys filled with addressable touchpoints have found out, personalization managed at the CDP level might not cover as much of the journey as they hoped.

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Our Services

The Complete Solution for Publishers & Brands

At Leverage Lab, we believe the key to unlocking true value from data isn’t just better tools - it’s the right combination of data expertise, technology knowhow, and strategic execution. That’s why we don’t just offer software - we deliver a full-spectrum approach that ensures your data isn’t just collected, but truly activated to drive growth, engagement, and revenue.

Data Expertise: Unlock the Full Potential of Your First-Party Data

Technology Knowhow

Technology Knowhow: The Smartest Way to Activate Your Data

Business Execution

Strategic Execution: Turning Data Insights into Revenue

Publishing Industry

Publishing Industry Expertise: Monetizing Audiences