Meet the Experts Turning Audience Data into Business Growth
Making data work the way it should
When Leverage Lab started, we had a clear goal: to make data projects actually deliver on their promises - driving growth, unlocking new revenue, and empowering businesses to make smarter decisions. Too often, companies invest in complex data solutions only to find themselves stuck with siloed systems, unclear insights, and missed opportunities. We saw a better way - one that put results, not just technology, at the center of the strategy.
Founded by industry veterans who’ve spent their careers navigating the evolving landscape of data, media, and marketing, Leverage Lab was built to bridge the gap between potential and performance. Our founders experienced firsthand the frustration of investing in platforms that overpromised and underdelivered. That’s why we created a company that helps publishers and brands take control of their data - without adding unnecessary complexity. By combining deep expertise with a hands-on, collaborative approach, we ensure that our clients don’t just collect data; they turn it into a competitive advantage.
Today, Leverage Lab is trusted by leading publishers and B2B brands to grow audiences, increase engagement, and unlock new revenue streams. Whether we’re transforming disjointed data into actionable insights or enabling smarter audience monetization strategies, our mission remains the same: to help businesses make the most of what they already have - because the power of data lies not in its collection, but in how you use it.
$65 Million
In New Revenue Generated
2,500+
B2B Brands Served
30+ Million
Unique B2B Profiles Managed
At Leverage Lab, our mission is simple:
To make first-party data work for businesses - not the other way around. We help brands and publishers turn raw data into revenue-driving assets, creating seamless, scalable, and strategic solutions that unlock the full value of their customer insights.
Too often, companies invest in complex data platforms only to be left with silos, unclear insights, and wasted potential. We believe in a better way - one that puts outcomes first, ensuring that data isn’t just collected but actively drives growth, engagement, and competitive advantage. Through our Enterprise Customer Data Infrastructure (ECDI+), AI-powered segmentation, and deep industry expertise, we enable organizations to take control of their data, optimize customer relationships, and fuel sustainable business success.
Meet some of the experts behind our success
"At Leverage Lab, our success isn’t just about technology - it’s about the people behind it. This team is relentless in their commitment to our clients, blending deep expertise with an unwavering drive to solve complex data challenges. What sets us apart isn’t just our platform or our strategies - it’s our ability to stand shoulder to shoulder with our clients, guiding them every step of the way. I’m incredibly proud of the brilliant, kind, and innovative minds that make up Leverage Lab."
AnnMarie Wills, Founder & CEO, Leverage Lab
Client Partner Manager
Director of Information Security
