Elevating the Sales Game in a Data Directed World

Staying Ahead while Marketer's Needs Change

Thursday, March 28 | 3:00 PM CT

The B2B buyer’s needs and buying styles are shifting and so are the solutions available to address those needs.  New competitors are seeking budgets that are tighter and your marketing partners are under more  pressure to prove ROI.  It’s a tough time to lack critical insights that drive media sales effectiveness.

The Growth Lab addresses the sales process with a unique look from both the buying and the selling ends.  A clear understanding of what b2b buyers struggle with and what they value is examined.  From the selling end, unique tactics and tools to overcome knowledge gaps and objections are discussed.  In a short 30 minutes, the Growth Lab will offer valuable insights and value to your high performance sales kit!

We’ve assembled powerful data and insights from high performing teams and buyers that are sure to aid even the most seasoned sellers.  We will share:

  • Insights from B2B buyers about what they are challenged with, their knowledge gaps and what they need to be successful.
  • Overview of your new competitors (hint, it’s not another media organization) and how to identify vulnerability.
  • Overview how strong data solutions can add value and address the concerns keeping your marketing partners awake at night.

The Growth Lab series as always will be completely focused on the media enterprise and will address the critical needs of sellers.  Don’t be left behind as your buyers need to shift in this new age of data and media.  

Watch On-Demand Webinar

Guest Speaker

Joe Cantu

Vice President of Digital Marketing

As the Vice President of Digital Marketing at Fusable, Joe Cantu brings a wealth of experience and a proven track record in driving successful digital marketing strategies and campaigns for industry giants, including Intel, Nvidia, Paycom, American Express, CVS, Nissan, Moderna, and Sport Clips. His innovative approaches throughout his career and at Fusable include spearheading account-based marketing, championing personalization and hyper-personalization, and leveraging ROI-based analytics and insights to ensure optimal audience engagement and conversion to drive revenue.

Meet the Hosts

The suite spot - we won’t solve all your problems but we won’t waste your time

AnnMarie Wills

CEO & Co-Founder

AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity.  During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.  

As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv. 

In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.

AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data.  She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.  

John French

CEO & Owner

A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results.  A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.

John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.