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Leveraging First Party Data for Event Attendance

2X

Improvement in ROAS

Challenge

A leading advertising industry event media company needed to improve their event ticket sales and return on advertising spend.

Solution

By using the company’s customer data platform, Leverage Lab put a series of highly personalized and topical campaigns aligning the content of the event with users in their first party data audience that would be the most interested. 

Result

This personalized offer alignment between audience member interest and a topical offer creates more conversions.  So much so that each advertising dollar went twice as far with a 2X improvement in Return on Advertising Spend. By leveraging first party data and creating personalized offers the event planning media company saw improvement in their ticket sales and advertising return.

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