Leveraging First Party Data for Event Attendance


A leading advertising industry event media company needed to improve their event ticket sales and return on advertising spend.


By using the company’s customer data platform, Leverage Lab put a series of highly personalized and topical campaigns aligning the content of the event with users in their first-party data audience that would be the most interested. 


This personalized offer alignment between audience member interest and a topical offer creates more conversions.  So much so that each advertising dollar went twice as far with a 2X improvement in Return on Advertising Spend. By leveraging first party data and creating personalized offers the event planning media company saw improvement in their ticket sales and advertising return.