Leveraging First Party Data for Event Attendance
Challenge
A leading advertising industry event media company needed to improve their event ticket sales and return on advertising spend.
Solution
By using the company’s customer data platform, Leverage Lab put a series of highly personalized and topical campaigns aligning the content of the event with users in their first-party data audience that would be the most interested.
Result
This personalized offer alignment between audience member interest and a topical offer creates more conversions. So much so that each advertising dollar went twice as far with a 2X improvement in Return on Advertising Spend. By leveraging first party data and creating personalized offers the event planning media company saw improvement in their ticket sales and advertising return.
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At Leverage Lab, we believe the key to unlocking true value from data isn’t just better tools - it’s the right combination of data expertise, technology knowhow, and strategic execution. That’s why we don’t just offer software - we deliver a full-spectrum approach that ensures your data isn’t just collected, but truly activated to drive growth, engagement, and revenue.
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