decrease in cpa
growth in digital subscriptions
B2C Media Company was looking for more paid subscribers.
Leverage Lab activated their first party data using a smart customer data platform. We leveraged their first party data to create a customized approach to their subscription offers. Looking closely at user behaviors and finding groups of engaged non-subscribers with common topical interests, Leverage Lab was able to create a multi-channel, highly personalized series of campaigns that performed dramatically better than the general offers used before. Leverage Lab used the same first-party data to create high performing look-alike audiences in Facebook and Instragram, creating significant return on advertising spend (ROAS).
Leveraging first-party data to personalize the offers lead to improved outcomes like 80% decrease in cost per acquisition (CPA) and 3X growth in digital subscriptions.