Increase Paid Subscribers


B2C Media Company was looking for more paid subscribers


Leverage Lab activated their first party data using a smart customer data platform. We leveraged their first party data to create a customized approach to their subscription offers. Looking closely at user behaviors and finding groups of engaged non-subscribers with common topical interests, Leverage Lab was able to create a multi-channel, highly personalized series of campaigns that performed dramatically better than the general offers used before. Leverage Lab used the same first-party data to create high performing look-alike audiences in Facebook and Instragram, creating significant return on advertising spend (ROAS).


Leveraging first-party data to personalize the offers lead to improved outcomes like 80% decrease in cost per acquisition (CPA) and 3X growth in digital subscriptions.


The Growth Lab Webinar Series

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How Media Companies Can Transform Data into Profit

Join us in this webinar series as we dive deep into the strategies, insights, and innovations that drive revenue and audience growth in the ever-evolving media landscape.