Increase Paid Subscribers
Challenge
B2C Media Company was looking for more paid subscribers
Solution
Leverage Lab activated their first party data using a smart customer data platform. We leveraged their first party data to create a customized approach to their subscription offers. Looking closely at user behaviors and finding groups of engaged non-subscribers with common topical interests, Leverage Lab was able to create a multi-channel, highly personalized series of campaigns that performed dramatically better than the general offers used before. Leverage Lab used the same first-party data to create high performing look-alike audiences in Facebook and Instragram, creating significant return on advertising spend (ROAS).
Result
Leveraging first-party data to personalize the offers lead to improved outcomes like 80% decrease in cost per acquisition (CPA) and 3X growth in digital subscriptions.
Trusted by the biggest publishers and brands in the world
The Complete Solution for Publishers & Brands
At Leverage Lab, we believe the key to unlocking true value from data isn’t just better tools - it’s the right combination of data expertise, technology knowhow, and strategic execution. That’s why we don’t just offer software - we deliver a full-spectrum approach that ensures your data isn’t just collected, but truly activated to drive growth, engagement, and revenue.
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