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Increase Paid Subscribers

80%

decrease in cpa

3x

growth in digital subscriptions

Challenge

B2C Media Company was looking for more paid subscribers.

Solution

Leverage Lab activated their first party data using a smart customer data platform. We leveraged their first party data to create a customized approach to their subscription offers. Looking closely at user behaviors and finding groups of engaged non-subscribers with common topical interests, Leverage Lab was able to create a multi-channel, highly personalized series of campaigns that performed dramatically better than the general offers used before. Leverage Lab used the same first-party data to create high performing look-alike audiences in Facebook and Instragram, creating significant return on advertising spend (ROAS).

Result

Leveraging first-party data to personalize the offers lead to improved outcomes like 80% decrease in cost per acquisition (CPA) and 3X growth in digital subscriptions.

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