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Customer Journey & Technology Alignment

100%

Reduction in Net Technology Investments

Challenge

An aging technology stack was preventing an Education Industry media company from providing a robust user experience, capitalize on new revenue opportunities, and offer new services.

Solution

Leverage Lab deployed our Use Case Development Framework to identify key technology and data needs across the organization.  Interviews with Marketing, Sales, Technology, and Analytics could easily identify key uses cases for improved technology and democratized data.  Leverage Lab’s proprietary methodology for use case development focuses on all aspects of the user/customer journey. By focusing the use case development on the customer rather than inwardly, Leverage Lab was able to uncover critical use cases the clearly aligned with the needs of the customer rather than internal teams.

Result

This translates to a comprehensive technology recommendation solving critical customer issues.  Creating a data-driven technology stack recommendation, to enable a more personalized customer journey to enable new revenue opportunities.

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