Retail Industry

Leverage Lab empowers retail businesses to deliver personalized customer experiences by leveraging first-party data. Through our enterprise customer data infrastructure (ECDI) and Infinite Customer Journey (ICJ) methodology, retail businesses can segment and target customers based on value, engagement, interests and performance, driving increased conversions and customer loyalty.

Marketing ROI

Leverage Lab’s data-driven approach enables retail businesses to optimize their marketing strategies and improve return on investment. By utilizing customer data to drive improved targeting, messaging, and campaign optimization, retail businesses can maximize their marketing spend and drive higher revenue growth.

Data Strategy

With the challenges posed by evolving data privacy regulations and the deprecation of third-party cookies, Leverage Lab provides retail businesses with a future-proof first-party data strategy. By leveraging their ECDI and expertise in customer data optimization, Leverage Lab helps retail businesses overcome these challenges and ensure continued growth in a privacy-conscious environment.

Personalized Product Recommendations

Leverage Lab’s product recommendation solution, RECOMMEND, enables retail businesses to deliver personalized product recommendations to their customers. By leveraging transactional data, customer interests, and other data sources, RECOMMEND drives larger average order values, greater customer lifetime value, and increased customer satisfaction, leading to revenue growth and customer loyalty.

How Can We Help You?
I am a Marketer
I’m thinking about:
  • Finding new customers and retaining existing customers
  • Growing market share
  • Improving marketing ROI and efficiency
Success is:
  • Increased conversion rates and revenue
  • Improved customer engagement and loyalty
  • Greater return on ad spend (ROAS)
Leverage Lab can help you:
  • De-silo your customer data to build unified customer profiles.
  • Unlock your customer data value from any data source — even the most obscure — without boiling the ocean
  • Deploy methodology used by some of the world’s top brands, to deliver a flexible model for first-party data strategy.
I am a Technologist
I’m thinking about:
  • Optimizing the company’s technology stack to support business growth
  • Improving data infrastructure and management to support personalized customer experiences
  • Implementing data-driven decision-making processes
  • Streamlining technology solutions for personalized marketing and advertising
Success is:
  • Enhanced decision-making through data-driven insights
  • Increased operational efficiency through technology automation and optimization
  • Always on personalization engine leveraging a 360-degree customer view of user data
  • Continuous improvement through an infinite loop of data and insights
Leverage Lab can help you:
  • Deploy a lightweight data model that utilizes data from your existing stack, takes only what is needed for personalization and delivers more value from your current technology investments.
  • Create more value for your organization more quickly, with guidance from tech-agnostic experts in customer data, together with a tried and true methodology for delivering personalization at scale.
  • Leverage your customer data to drive personalized recommendations anywhere you need them via API to meet the most exacting service level requirements.
I am a Business Leader
I’m thinking about:
  • Increasing revenue and profitability of the company
  • Improving the customer experience to increase customer loyalty
  • Improving customer acquisition and retention
  • Gaining a competitive advantage through data-driven decision-making and personalized marketing strategies
Success is:
  • Higher conversion rates and return on investment for marketing campaigns
  • A better understanding of customer behavior and preferences
  • Improved customer engagement and loyalty through personalized experiences
  • Increased revenue through targeted and effective advertising campaigns
  • Competitive advantage through leveraging first-party data for personalization
Leverage Lab can help you:
  • Deploy a lightweight and flexible data model to create personalized customer experiences across your existing tech stack.
  • Extract more value from existing investments and drive more customers through the customer journey to high value.
  • Utilize a tried and true, flexible model for first-party data strategy that drives organizational change management.
  • Gain a competitive advantage by delivering what consumers want, better personalized experiences.

Our Results

The Beauty of Personalization at Scale

RetailReturn On Ad SpendComptetitive ThreatsImproved ROAS

297% improvement on return on ad spend

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