Personalizing at Scale

What’s the correct route for your brand?

Personalization - DigidayPromises of Personalization Collide with Marketers’ Reality

Even after more than 20 years of promises from technology partners, solutions still fall short of marketers’ expectations for personalizing the entire customer journey. The challenge is complicated by siloed data and functionality applied across an ever-growing set of addressable activation channels.

The Real Story GroupAnnMarie Will, Co-founder, and CEO of Leverage Lab, interviewed Apoorv Durga, Vice-President, Research & Advisory at the Real Story Group, to identify recommended options on where to seat personalization capabilities within the typical marketing technology stack. Read the interview on Digiday for the pros and cons of 3 solutions situated along a maturity curve that progresses from siloed channel solutions to dedicated personalization engines.

Read on Digiday

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