– Promises of Personalization Collide with Marketers’ Reality
After more than 20 years of technology vendor promises, marketers’ expectations for personalizing the customer journey still stand largely unmet. The challenge is complicated by siloed data and functionality applied across an ever-growing set of addressable activation channels. If you get it right, you can expect not only to see a substantial boost in engagement, conversions but also huge increases in trust as customers feel seen as individuals.
Contact the experts at Leverage Lab to learn the best way to leverage all of your data to personalize every step of your customer journey.