Unleash the Ultimate Power of Your First-Party Data Assets


Leverage Lab helps media organizations, brand advertisers, and member associations get the most value out of their first-party data with unmatched industry experience and customer data platform (CDP) expertise.

Cookieless Audience Targeting

CDPs unify disparate data sources to create a 360° omnichannel view of your users for a wide array of marketing and engagement strategies including enriching programmatic bitstreams with CPM-lifting audience data.

Data-Driven Advertising Programs

Package proprietary first-party audience segments for revenue-generating audience extension, content amplification, lead gen, and marketing services programs.

Decouple Audience Data from Inventory

Gain access to larger portions of paid media budgets by extending the reach of your proprietary audiences beyond the confines of your own-and-operated web properties to any addressable channels.

Squeeze More Value Out First-Party Audiences

Merchandise high-value audience segments wherever media buyers manage their programmatic campaigns and build better performing look alike segments that scale.

Programmatic Opportunities

Package your high-value audience segments and premium inventory via Private Marketplaces (PMPs) or merchandise branded audience segments on data marketplaces and DSPs.




Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, marketers, and member organizations put a face to their data. We offer tech evaluation and implementation services as well as the account-based marketing muscle to make that tech work.

  • Customer Data Platform:
    • Use Case Development
    • Maturity Evaluation
    • Activation Strategy
    • Reselling
    • Implementation
    • Activation
  • Marketing Technology Stack Evaluation
  • Audience Development and Engagement Strategy
  • Audience Data Monetization Strategy
  • Data Driven Digital Advertising Strategy
  • Account Based Marketing Strategy
  • Campaign Activation and Optimization
  • ABM as a Service
  • Content Marketing Programs
  • Event Marketing Programs
  • Membership Growth Programs
  • Customer Engagement Network TM
  • Customer Journey Management
  • Audience Growth and Engagement
  • Customer Data Platform Maintenance and Optimization
  • Custom Analytics
  • Data Hygiene and Quality
  • Audience Insights

Leverage your first-party data to drive business outcomes


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