What’s Working in B2B Media: First-Party Data and Monetization for 2025
Are you leveraging your audience data effectively? Join us and our partners to uncover winning strategies for data-driven growth.
What does 2025 hold for your business? As we close out 2024, join us for the final installment of “The Growth Lab,” where we dive deep into the data-driven strategies and first-party data solutions that will shape the future of B2B media. Hear from industry experts at Leverage Lab as they share insights on how to effectively monetize your audience and capitalize on emerging opportunities.
Don’t miss this chance to discover what’s working, what’s not, and how to leverage your data for growth in 2025
Register for Webinar
Guest Speaker
Ken Vien
Ken Vien is the Director of Solutions Engineering at Leverage Lab, a company specializing in data management and building enterprise-level first-party data ecosystems. With over 15 years of experience in analytics and insight reporting, Ken is a motivated, data-driven marketing leader with a strong background in digital experience and analytics leadership. He leverages data to optimize marketing investments, enhance digital experiences, drive engagement, increase brand health, and foster loyalty.
Ken’s extensive experience with B2C and D2C brands complements Leverage Lab’s focus on media and publishing. By integrating diverse data sources, Ken helps brands better understand consumer needs and behavior, deriving marketing strategies that maximize ROI, improve customer experience, and optimize satisfaction and loyalty.
Get to Know Our Guest Host
Rob McLaughlin
Rob is a visionary leader at the intersection of 1st party data, cloud technology and addressable advertising. Formative experience built across strategic roles within brands such as Sky (Comcast), Barclays and Canon. Founding and successfully exiting one of Europe’s fastest growing consulting firms, Rob went on to launch AUDIENCES.
Based in London (UK) AUDIENCES is the industry leading solution for delivering 1st party data to advertising in a data privacy & security safe way. As advertisers & publishers look to leverage their 1st party data assets AUDIENCES accelerates activation and monetisation strategies building reach, engagement & retention.
Key to Rob’s perspectives is the belief that ‘1st party data remains 1st party’, an approach which unlocks the potential of addressable advertising for both media-owners and brands. In the era of heightened consumer-privacy & information security Rob sees the activation of 1st party data directly from where data exists as table stakes in the monetisation journey.
Rob is a frequent speaker and contributor to industry events and publications, building a strong following of like-minded and challenging thinkers.
AnnMarie Wills
AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.
As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv.
In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.
AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data. She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.
John French
A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results. A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.
John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.
