CDP, Data Warehouse, Data Lake

A choice that can make or break your audience data opportunity.

Disentangling the solutions that can power (or impede) your audience data opportunity.

In a time when the technology landscape is constantly shifting, it’s hard to stay on top of the latest innovations and opportunities.  The tools you choose can enable an explosion of growth, or they can be a money pit of unforeseen costs both hard and soft.  Media executives come by the confusion honestly.  Many vendors are using inappropriate terms, misrepresentative definitions and not being clear about things like extensibility, integration and total cost of ownership.  

Leverage Lab will shed some light on this shady side of the street with a clear discussion of the alternatives, the use cases and the opportunities.  We promise to make the best use of your 30 minutes and set some clear lines around all the acronyms.  

In this episode we cover:

  • The key audience data solutions and their best alignment to use case.
  • Clarity around how the tools are priced and what support they truly require.  
  • The organizational impact of these audience data tools both opportunities and threats.

Building a strong data foundation for the modern media enterprise is an imperative.  But building on the wrong foundation may keep you from realizing the full potential of your audience data.  Not every data warehouse, data lake, or customer data platform are equal.  Make sure you’re clear on the differences before you break ground!

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Meet the Hosts

AnnMarie Wills

CEO & Co-Founder

AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity.  During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.  

As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv. 

In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.

AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data.  She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.  

John French

CEO & Owner

A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results.  A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.

John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.