Are we having an identity crisis in B2B Media?
Media is still about connecting buyers and sellers, but the tools have changed — and so have the demands.
September 19, 2024 at 3PM CT
Media has always been about one thing: bringing buyers and sellers together through superior content. That has not changed. But in today’s digital landscape, where the tools and platforms constantly evolve, is your B2B media company losing sight of its core mission? With the ever-growing demand for leads, you might feel more like an ad agency or a tech provider than a true media organization. Or even worse, do you feel you have lost your media identity altogether? You are not alone.
Join in us for a critical conversation that redefines what it means to be a B2B media company today. Explore innovative solutions that allow you to refocus on content, audience development, and engagement, rather than getting bogged down by ad operations and programmatic campaigns. Don’t miss this opportunity to reconnect with your media roots and ensure your brand’s relevance and success moving forward.
Register for Webinar
Meet the Hosts
The suite spot - we won’t solve all your problems but we won’t waste your time
AnnMarie Wills
AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.
As a pioneer in evolving audience development practices and creating value from first-party data, AnnMarie is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv.
In addition to her experience in the Media industry AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.
AnnMarie is passionate about helping media brands large and small, see the opportunity and power in their data. She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.
John French
A media industry leader and turn-around expert, John earned his reputation by taking on challenging roles and producing results. A true force in the B2B information industry, he has served in top positions of leading companies, including Penton Media, Inc., then the largest independent B2B media company in the US, serving 30 industries with more than 900 media products.
John has led major media restructures, mostly recently orchestrating the turn-around and acquisition of Bonhill, USA to Key Media. Currently John leverages his experience mentoring CEOs and Executive Management who wish to transform their companies into growth engines at French LLC.
