Methodology
Leverage Lab works with leading infrastructure technology companies to drive deep engagement among key accounts in niche marketplaces. Using their own first-party data and content within a closed, technology-powered ecosystem with their niche media partners, Leverage Lab has created the Customer Engagement Network model to power Account Based Marketing. Only Leverage Lab could bring together deep customer data platform expertise and media industry experience with our unique approach to first party data and personalized experiences. Leverage Lab is enabling enterprise brands to gain critical customer and prospect insight by aggregating behavior across their media partnership ecosystem. We also enable brand marketers to maximize their media efforts and truly attribute appropriate value to their media partners. Leveraging brand organization first party data, creating a personalized approach to insights and generating revenue operations improvements.
