Growth in new marketing services revenue
Data-driven revenue streams are a hot topic among media organizations. A Healthcare Media organization was seeking to monetize their data and create more sophisticated marketing services products for their Fortune 100 technology marketing partners.
Their marketing partners were keenly interested in content marketing among a small band of highly influential executives. This tight “buyers collective” controls decision-making around high-cost, lenthy sales cycle technology purchases for hospitals and health systems. Some of the worlds largest technology brands are excited to take advantage of Account Based Marketing programs executed by Leverage Lab. These sophisticated multi-channel content marketing campaigns drive account penetration and engagement across key constituents but also generate significant new revenue. Leverage Lab built a suite of new content marketing programs by leveraging their deep and robust first party audience data, the campaign orchestration capabilities of the CDP and our managed services capabilities.
By leveraging deep first party audience data, to create content marketing programs highly personalized to the “buyer collective” to drive significant growth in new marketing services revenue.
View Similar Case Studies
A B2C online education company is seeking to create X factor growth in conference and event attendees.
Leverage Lab works with leading infrastructure technology companies to drive deep engagement among key accounts in niche marketplaces.
A leading advertising industry event media company needed to improve their event ticket sales and ROAS.