Personalization & Privacy at Every Endpoint
Consumers Expect Personalization and Privacy Protections The last two years have been dominated by news…
Why Hasn’t Advertising Learned Its Lesson?
In college, there were two schools of thought in regards to registering for challenging courses…
Splitting the Atom: Decoupling Audience from Inventory
LeverageLab - DPS from Digiday Media on Vimeo. With almost three decades of digital advertising…
Apple Changed IDFA to Opt-in. Now what?
Since 2012, users of Apple devices have been assigned a unique Identity for Advertisers (IDFA)…
Prop 24 Passed in California. What it Means for Publishers.
California already had the strictest consumer data privacy laws in the country. Now, Proposition 24…
Make Data Stewardship a Core Value
GDPR and CCPA are ushering in a new privacy-first expectation that is assured to become…
Respectfully Leveraging First-Party Data
It used to be enough to deliver a better, cheaper product or service than the…
The Opportunity of Privacy
In game theory, a zero-sum game is a situation in which each participant's gain or…