3 Data-Driven Approaches to Grow Your Restaurant
This article is written by Leverage Lab CEO AnnMarie Wills and originally appeared on QSR Magazine.…
Promises of Personalization at Scale Collide with Marketers’ Reality
By AnnMarie Wills, CEO, and Co-founder of Leverage Lab Even from within the tiny Hollywood…
Discover New Opportunities
Many of our clients count on us to implement first-party data strategies and build an…
Treasure Data Partnership Spotlight
What ROI can marketing organizations expect when they adopt a customer data platform (CDP) to…
5 Questions to Ask Your CDP Vendor
Outsourcing to CDP vendors to help with data organization and integration is the industry-leading way…
Future-Proof Your Newsroom
VP of Sales and Marketing John Haake and Quintype’s CEO Chirdeep Chetty discuss playbook actions…
First-Party Data and Machine Learning Doubles the Coffee
A large convenience store chain brought Leverage Lab in to organize their abundant data and…
AI Empowers Content Creation for Marketers
Artificial intelligence in the field of marketing has empowered content creation in a way that…
Cookieless Contextual Targeting
If you are a digital marketer or publisher, recent moves by Google and Apple that…
Rethinking UTMs Post-iOS15 Email Update
Apple’s New iOS 15 Update to Block More Than Just IP Addresses Online privacy has…