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Customer Data Platform, Marketing Strategy, News

MediaBrains and Leverage Lab Team to Reimagine Buyer Journey

July 7, 2021
John M. Haake 2021-07-07T12:03:36-05:00
Ask Simple Questions
Data Strategy, Insight, Marketing Strategy

What the Heck is Zero Party Data?

June 24, 2021
John M. Haake 2021-06-24T10:59:26-05:00
Decoupling Audience from Inventory
Cookieless Audience Targeting, Privacy Consent

Splitting the Atom: Decoupling Audience from Inventory

March 22, 2021
John M. Haake 2021-03-22T09:55:19-05:00
Google Doubles Down on Privacy
Cookieless Audience Targeting, Customer Data Platform

Google’s Position Reinforces the Need for Owning the Relationship with Consumers

March 11, 2021
John M. Haake 2021-03-11T17:43:49-06:00
Cookieless Audience Targeting, Insight, Privacy Consent

Apple Changed IDFA to Opt-in. Now what?

February 12, 2021
John M. Haake 2021-02-12T14:28:28-06:00
Careers, News

Leverage Lab Office Renovation

January 28, 2021
John M. Haake 2021-01-28T13:05:52-06:00
Misconceptions-about-CDPs
Customer Data Platform, Insight

7 Data Platform Misconceptions 

January 12, 2021
John M. Haake 2021-01-12T17:09:09-06:00
groundhog-day
COVID_19, Insight, Publishing Business

2020 Changes Become Permanent

January 12, 2021
John M. Haake 2021-01-12T16:24:17-06:00
It's Not Either Or
Customer Data Platform, Insight

A CRM / CDP Comparison

December 28, 2020
John M. Haake 2020-12-28T15:34:29-06:00
Covid-19 Changes Publishing
COVID_19, Insight, Publishing Business

The Best Summary We’ve Seen on How COVID is Changing the Media Business

November 13, 2020
John M. Haake 2020-11-13T13:58:00-06:00

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