B2B Industry

Leverage Lab’s Enterprise Customer Data Infrastructure (ECDI) and Infinite Customer Journey (ICJ) methodology enable B2B businesses to create personalized customer journeys. By leveraging first-party data and segmenting customers based on value, engagement, interests, and performance, B2B businesses can deliver targeted and tailored experiences that drive faster deal cycles and increased customer satisfaction.

More Value From CDP

Leverage Lab’s expertise in customer data optimization and utilization of Customer Data Platform (CDP) technology helps B2B businesses extract deeper value from their customer data. By unlocking actionable insights and providing a clear approach to first-party data strategy, Leverage Lab empowers B2B businesses to make data-driven decisions that fuel growth and drive revenue.

Streamlined Technology Infrastructure

Leverage Lab assists B2B businesses in streamlining and optimizing their technology infrastructure. By integrating diverse technology systems and leveraging ECDI, B2B businesses can enhance operational efficiency, improve data management, and create a future-proof data asset that overcomes challenges like third-party cookie deprecation and regulatory issues.

Accelerated Deal Cycles

With Leverage Lab’s personalized customer experiences and data-driven marketing strategies, B2B businesses can speed up their deal cycles. By delivering personalized content, tailored messaging, and targeted campaigns to prospects and customers at each stage of the buyer’s journey, B2B businesses can drive higher conversion rates, increase revenue, and gain a competitive edge in the market.

How Can We Help You?
I am a Marketer
I’m thinking about:
  • Driving revenue growth through effective marketing strategies
  • Improving brand awareness and positioning in the B2B market
  • Optimizing marketing campaigns for increased customer acquisition and retention
Success is:
  • Increased market share and competitive advantage in the B2B industry
  • Improved brand recognition and reputation
  • Enhanced marketing performance and return on investment
Leverage Lab can help you:
  • Gain insights to drive a B2B buying cycle and your customer data is the best source.
  • Stop relying on sketchy 3rd party data sources and top-of-funnel demand generation and lean into your data, the best source of true behavioral insight.
  • Deploy Leverage Lab’s tried and true B2B Account Based Marketing solutions that have benefited thousands of B2B brands to move buyers through the complex B2B buying process.
I am a Technologist
I’m thinking about:
  • Enhancing technology infrastructure to support the company’s B2B operations
  • Improving data management and analytics capabilities for better decision making
  • Streamlining and optimizing internal technology systems and processes
Success is:
  • Increased operational efficiency and productivity through streamlined technology systems
  • Enhanced data-driven decision-making and insights for strategic planning
  • Competitive advantage through innovative technology solutions and processes
Leverage Lab can help you:
  • Leverage your existing data investments to uncover critical insights and drive customer value.
  • Gain a competitive advantage by harnessing the power of unified customer data without reinventing your technology stack.
  • Create more value for your organization more quickly, with guidance from tech-agnostic experts in customer data together with a tried and true methodology for delivering personalization at scale.
I am a Business Leader
I’m thinking about:
  • Differentiating from competitors in my industry.
  • Improving a limited ability to effectively target and engage potential customers across the buyer’s collective.
  • Updating inefficient and outdated business processes that hinder growth and scalability
Success is:
  • Increased market share and competitive advantage in the B2B industry
  • Improved customer satisfaction and loyalty through personalized experiences
  • Enhanced operational efficiency and ROI through optimized processes
Leverage Lab can help you:
  • Supercharge meeting your goals with a  lightweight and purpose-built data model to simplify and centralize customer data for improved targeting and personalization
  • Deploy the Leverage Lab battle-tested methodology for data-driven decision-making in sales and marketing initiatives
  • Consume transparent tracking of key performance indicators and campaign effectiveness with a real-time dashboard
  • Take advantage of first party data strategy expertise and experience that has powered thousands of B2B Account Based Marketing programs.

Our Results

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